To educate and engage social media influencers for the further growth of the industry. The event was to, also, strengthen the positioning of Nuffnang as the premiere online advertising community, and build relationships with sponsors and clients.
Into the WILD: Weaving Information for Leaders of the Digital World. The event was divided into four segments - The Lion: CONTENT is King; The Eagle: Community and Advocacy in Social Media; The Age of the Urban Ape: Maximizing Social Media; The Parrot: Market your Social Media Accounts. Each segment were to cover a pillar of social media - Marketing, Content, Monetization, and Advocacy. Before the talks would begin or during break hours, the guests could check out the different booths and fill out their treasure maps as much as possible in order for them to win a grand prize at the end of the day.
Blogopolis 2013 garnered 312 registered attendees - 35.70% of the share were bloggers. The attendees were active in social media during and after the event with a total of 4,360,985 accounts reached on Twitter. During the event at 2:30 pm, #Blogopolis started trending. At the late parts, sponsors were holding a contest for the attendees, which helped in the increase of social media engagement. Bloggers were able to publish posts on the event highlighting the objective of Blogopolis, and encouraging more to start blogging. A week before Blogopolis, certain parts of the country were struck by calamity, so 100% of the ticket sales were donated to the Philippine Red Cross for the victims.