To generate brand awareness for Genji M restaurant to the Filipino community through digital and social media vehicles.
To have a food tasting event for bloggers focusing on the restaurant's offering of unlimited sushi and sashimi set. A social media contest for the bloggers' followers is also included in the event. Bloggers were to either tweet or post on Instagram with the #GenjiMph. Their followers were to retweet the posts as much as possible to win a free dinner for two. The blogger who posted on social media the most also wins a free dinner for two at Genji M. Blog posts were written about the restaurant and their star product. After the event, a continuous promotion on their sushi and sashimi set were held online through Social Share with a deliverable of 540 clicks.
The Social Share campaign generated 576 clicks in total - a percentage of 107% success rate. All bloggers wrote blog posts on the event. The number of accounts reached were 57,943, reader shares generated up to 7,328. Engagement rate was 12.65%. 710,919 accounts reached for the Social Media contest with 1,657 likes and retweets in total. Below is a letter from the Gen. Manager of Genji M: "First of all, I thank you and Nuffnang very much. We have been having a blast in sales and customers. This is seriously a powerful marketing campaign and it should be a well studied case."