Last Saturday, January 30, 2010, at Ascott Makati, Johnson’s Baby held their second Bedtime Discoveries event in partnership with Nuffnang Philippines and local female bloggers. Johnson’s Baby Bedtime Discoveries: Baby Bedtime A to Zzzs proved to be an enlightening and fun event that led female bloggers through their own journey of bedtime discovery.

What made the event truly memorable was the launch of Johnson’s Baby’s advocacy of Bedtime Discoveries to help moms give their babies the gift of good sleep and faster growth.

Ms. Tintin Bersola (who gave birth to her second child, Antonio Francesco, the following day; congratulations!), hosting the event, shares her views as a mom.

The first Bedtime Discovery shared during the event was the importance of sleep for babies.

Dr. Luis Rivera, Vice President of the Philippine Society for Sleep Medicine and member of the Asia Pacific Pediatric Sleep Association, shared that the value of giving baby good sleep extends beyond a good night’s rest. During sleep, baby’s body releases 3x more growth hormones than when she is awake! So, good sleep contributes to baby’s long term development.

Dr. Rivera explains how good baby sleep is more than just rest for the night.

In order to help moms give their babies better sleep, Johnson’s Baby shared the second discovery of the day: a clinically-proven bedtime routine. This simple and effective 3-Step routine includes (1) a warm bath, (2) a soothing massage and (3) some quiet time to drift baby off to sleep. The bloggers were treated to a demonstration of the routine, where they were able to learn valuable tips from helpful midwives.

Members of the Integrated Midwives Association of the Philippines (IMAP) share tips on how to properly bathe, massage and apply powder to baby.

Bloggers were then asked to explore something they know best: a website! In order to share these Bedtime Discoveries to as many moms as possible, Johnson’s Baby created the Bedtime Library. This website contains the Science of Sleep, more info on the Routine, and a rich archive of tools to let moms go through their own journeys of bedtime discovery.

Dr. Rivera recommends the Sleep Diary in the website to moms who want to track their baby’s sleep.

Nuffnang Philippines is partnering with Johnson’s Baby to advance this advocacy by reaching out to mom bloggers so that the importance of giving baby good sleep is shared to the community of moms online through the advocacy of Bedtime Discoveries. Some Nuffnang bloggers in attendance were Pehpot of Make or Break, Fedhz of Home Buddies, and Mi of miii.net. They, together with fellow mom bloggers, left the event as Bedtime Believers, understanding the impact they can make just by sharing their learnings with their readers.

Bloggers were welcomed to the advocacy at the event.

“I am a believer even before I attended the event,” Pehpot shares. “I do believe that we should make it a mission to give a good time sleep to our kids and Sleep 101 (in the Johnson’s Baby Bedtime site) affirmed my beliefs. It is very interesting to learn how a good night’s sleep can make our kids grow more. I do look forward for more events like this and I really like to help spread the word about it. I want to help in educating moms in the science of sleep and bedtime routine.”

It was another great event from Johnson’s Baby! Watch out for more Bedtime Discoveries soon as Johnson’s Baby has more in store for all bloggers. If you weren’t able to attend the event, you can still become part of the advocacy by visiting the Johnson’s Baby Bedtime website. We look forward to meeting you and sharing more Bedtime Discoveries with you soon!
(You can also check out the first Bedtime Discoveries event here.)

Tintin Bersola with the Johnson’s Baby team.

While their moms were at the event, kids were enjoying themselves at a playroom!